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No haggle pricing vs. Negotiating

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I have owned a dealership for over 20 years and always kept my pricing structure painfully simple.

No haggling. No bogus fees. Tell the customer everything they will ever need to know so that they can make an informed decision.

We do everything we can to provide customers with the prior maintenance and Carfax histories, and since I co-developed the Long-Term Quality Index and am a bit of a quality nut, I try to give them sound advice and tell them about the enthusiast forums that will help...

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