Champ XL vs. "new" Fram Ultra?

I need to restock my inventory of 7317 and 9972 sized filters.

I was previously using OE at $4-$5/filter, but am open to other options. These filters will be going into out-of-warranty vehicles for an OCI between 5-10K.

Primarily looking for value - do not mind spending a bit more. How are the Champ XL's compared to the "new" Ultra's? My price on the Champ is $4, Ultra is $7-8.